About

Donovan brings a dynamic blend of commercial acumen and strategic leadership to his role as Managing Director. With a proven track record spanning sales, new market development, supply chain management, and executive operations, he plays a pivotal role in driving the company’s growth and global competitiveness.

 

Throughout his career, Donovan has successfully led cross-functional teams, opened new export markets, and built scalable systems that support long-term, sustainable trade. His hands-on experience in financial management ensures strong governance and profitability across the business, while his deep understanding of international logistics and business development keeps operations efficient and resilient.

 

Known for his ability to lead with vision and deliver with precision, Donovan is passionate about unlocking new opportunities for African agriculture in high-demand markets. Under his guidance, the company continues to expand its footprint as a trusted import-export partner delivering quality, consistency, and value across every transaction.

Tyronne leads the global procurement division with a strategic focus on sourcing premium-quality fruit, vegetables, and agricultural commodities from trusted producers across Africa and beyond. With extensive experience in international trade, supply chain optimisation, and supplier development—combined with specialist expertise in technical crop production—he plays a critical role in ensuring a consistent, compliant, high-quality, and cost-effective supply to meet global demand.

 

As Executive Director, Tyronne is responsible for shaping and executing the company’s procurement strategy. He builds long-term partnerships with growers, cooperatives, and processors, negotiates competitive sourcing terms, and upholds rigorous quality assurance protocols. His deep knowledge of cross-border procurement and export logistics has been instrumental in securing resilient supply chains for fresh produce, meat, and value-added agri-products.

 

Tyronne’s comprehensive understanding of agricultural production systems, market trends, seasonal supply cycles, and global buyer requirements enables him to align sourcing strategies with diverse customer needs. His leadership continues to position the company as a trusted and forward-thinking trade partner in the global agricultural sector.

With over two decades of global business experience, Reza Amod is a seasoned leader in the import-export industry. As the Executive Director of Sales, he brings deep expertise in international trade, market development, and cross-border logistics—built on a foundation of strategic insight and hands-on leadership.

Reza holds a Bachelor of Commerce in Accounting from the University of Johannesburg, equipping him with a solid understanding of financial principles that underpin successful global transactions. His career has taken him across key international markets, where he has built and managed trading operations that span continents.

Throughout his professional journey, Reza has earned a reputation for driving growth, building strong client relationships, and navigating the complexities of international supply chains with precision. His ability to identify market opportunities, mitigate risk, and foster sustainable partnerships makes him an invaluable asset to any global trade operation.

At the core of his approach is a passion for innovation, operational excellence, and delivering value at every step of the import-export process.

Duane van Staden brings over 30 years of expertise in the meat industry, with a distinguished career spanning abattoirs, poultry operations, and international sourcing. As the Executive Director of Global Procurement for Meat, Duane leads with a rare combination of hands-on operational knowledge and high-level strategic vision.

His deep-rooted experience across every stage of the meat supply chain—from livestock handling and processing to quality control and export logistics—has positioned him as a trusted authority in the global protein trade. Known for his uncompromising standards, Duane has helped shape procurement systems that prioritize product integrity, traceability, and long-term supplier partnerships.

Duane’s career has been defined by his relentless drive to improve efficiency, ensure ethical sourcing, and respond dynamically to global market demands. Whether managing large-scale procurement contracts or navigating regulatory environments across continents, he consistently delivers results that meet the highest standards of quality and compliance.

With a sharp eye for opportunity and a reputation for operational excellence, Duane van Staden stands at the forefront of global meat procurement—ensuring that every deal delivers value, sustainability, and success.

Carel Crafford is a seasoned legal strategist and the Chief Legal Officer, bringing a wealth of experience and a sharp legal mind to the executive leadership team. With a deep specialization in labour, employment, and pension law, Carel has spent over a decade building one of the most respected boutique law firms in the country—Crafford Attorneys, which he founded in 2009.

Driven by a vision to deliver focused and high-impact legal services, Carel established Crafford Attorneys to meet the growing demand for expert advice in employment law. Under his leadership, the firm quickly expanded its scope to include employee benefits, tax, insurance, and corporate law, making it a trusted partner for businesses navigating complex regulatory environments.

Carel’s approach is rooted in integrity, accountability, and practical legal insight. His ability to balance legal precision with commercial pragmatism allows him to guide executive teams through both strategic decisions and high-stakes challenges. He is known for fostering strong client relationships, promoting a collaborative team culture, and ensuring legal solutions are always aligned with broader business goals.

With an unwavering commitment to ethical standards and professional excellence, Carel Crafford stands at the helm of legal oversight—safeguarding the organization’s interests and supporting its long-term success.